Why I'm Glad John Won't Buy Our Products

We got an email from John this week. Even though John has suffered from lower back pain and sciatica for 18 years, he wrote specifically to tell us some “bad news” – he has no intention of buying ANY of our products! But honestly, we couldn’t be happier. We’ll let John explain…

John Back Pain GoneHi Jesse,

I suffered from sciatica and lower back pain (herniated disc) for 18 years. I was in a desk bound job sitting in front of a computer screen all day. I ate the wrong food (at the wrong times of the day); drank too much alcohol; not enough water; didn’t get enough exercise, and I was working in a very stressful environment. So, I found your website and started to look for solutions.

The first thing I did was to take your advice. I took control of my life. I was in my late fifties and lucky enough to be able to retire early and change my entire lifestyle. I reckoned I needed to do this before I got any older if I was to stand any chance of resolving my problem.

I undertook twice weekly acupuncture sessions (including cupping) for nearly a year, which helped a lot. But that wasn’t all. I also got rid of the work related stress, ate more healthily, reduced my alcohol intake, followed your advice and did some simple stretching exercises, walked up to 8 miles a day; drank more water, and learned to relax.

During this time, my lower back pain has all but disappeared. I still enjoy reading your articles and looking at the videos because you have to maintain the discipline, but I’ve reduced the pain by around 90-95%. Yes, I still feel the odd twinge, but I no longer lose sleep because of the pain and I don’t sit around in the same position for too long. I’ve embraced this new regime into my new lifestyle without any trouble at all.

So I’ll continue to value your input from the USA, but (and this is bad news for you!), I won’t need to buy any of your products unless my back pain returns.

Hopefully it will not. But I do want to thank you for helping me — not through your products — but through your inspirational messages and for giving me the confidence to believe that I COULD improve my health by taking control of my life and my lifestyle.

Best wishes,



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101 Back Pain Relief Tricks book

101 Back Pain Relief Tricks

Filed Under: Back Pain
Written By:  Updated:
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Jesse Cannone, CFT, CPRS, MFT

Jesse is the co-founder and visionary CEO of The Healthy Back Institute®, the world-leading source of natural back pain solutions. His mission as a former back pain sufferer is to help others live pain free without surgery and pharmaceuticals.

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1 thought on “Why I'm Glad John Won't Buy Our Products”

  1. Viley says:

    I loved John’s story, proof that you can improve your health without drugs. I, also, have found your website very helpful, love it, and have used some of your products. Most recent the infared heating pad and 101 Back Pain Relief tricks, these should be a must in every home. Keep up the good work!! Thanks for sharing!

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