Media and Press Room

Media inquiries

Have a general media request? For marketing, advertising, PR, and media inquiries, please contact media@losethebackpain.com.


Book Jesse Cannone

jesse cannone

Jesse Cannone, HBI’s visionary CEO and co-founder, is available for interviews. A world-renowned back pain expert, Jesse has appeared on various TV shows and in dozens of publications. He has been featured in Men’s Fitness, Women’s World, The Chicago Tribune, The Washington Examiner, among several other media outlets. Learn more about Jesse.

To book Jesse, call 1 (800)-216-4908 or email media@losethebackpain.com.


Jesse’s recent interviews

With Chris Kresser


With Rob Berkley


Press releases

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