II. Intended Audience
The Website provides free access to articles that address health and fitness topics in various categories such as Diet & Weight Loss, Exercise & Fitness, Diseases & Conditions, Nutrition & Supplements, Women’s Health, Men’s Health, Senior’s Health and Children’s Health. It also offers health-related products and a public discussion forum where users may post questions and receive responses from HBI or a third-party information provider. The Website also offers users the opportunity to create a private HBI membership account that enables users to access additional information and services. HBI may from time to time change or remove Website content, categories and services in its sole discretion. Although the Website may offer information about children’s health, it is designed for use by adults only. Parents may use the Website to obtain information that may be relevant to their child’s health condition. Parents who create or allow their child to create a Website membership account will be solely responsible for supervising their child’s use of the Website.
V. Categories of Information
Depending on the user’s interaction with the Website, HBI may collect user information that falls into the following categories: Non-Personal Information, Personal Information, and Personal Health Information.
Non-Personal Information (“NPI”) is information that is not associated with a specific user and that does not enable HBI or others to identify a specific user. For example, a user’s age, gender, city and state of residence, when not associated with any other information that could help identify the user, like street address or telephone number. NPI may be collected when users visit the public portion of the Website without registering as a member.
Personal Information (“PI”) is information that identifies you as a unique person. For example, your first and last name associated with your street, city, state and zip code or telephone number or email address or other information that identifies you personally. PI is collected when users voluntarily register to be a member of the Website and may be collected when a user sends an email inquiry to HBI via the Website or otherwise.
Personal Health Information (“PHI”) is Personal Information coupled with information about your personal health such as a particular disease or other health condition. It is collected when users voluntarily provide both PI and their personal health information via the Website or otherwise.
VI. Accuracy and Currency of Information
You are responsible for the accuracy of all PI and PHI that you submit to HBI, whether via the Website or otherwise. HBI is not responsible for verifying the accuracy or currency of your PI or PHI. You understand that any information and/or services offered via the Website relevant to your personal situation may be based upon your PI and/or PHI, and that your PI may also become important for HBI to contact you. Therefore, it is important for your PI and PHI to be accurate and current. It is particularly important for your email address to be current because HBI will use email as its primary means of communicating with Website members and other users who have voluntarily provided PI to HBI.
VII. Information Collection Methods
User information may be collected in various ways. NPI may be collected via web-based technologies that track computer usage. For example, every computer that accesses the Website will be assigned an electronic file with a unique code or identifier often referred to as a “cookie” unless the user’s browser has been configured to block this type of activity. Cookies and other technologies may be used to collect information about each user’s navigational activities and selection of advertisements, sponsored links, and other similar NPI. PI and PHI may be collected via the Website’s membership registration process, user emails, and other similar means when a user voluntarily provides it. PI and PHI is not collected via the Website unless the user voluntarily submits it to HBI.
VIII. Use of Information
HBI will not share PI or PHI with any third-parties without the user’s consent with the following exceptions: (i) HBI may have to make incidental disclosures to third-party vendors who are providing technical or other services to or on behalf of HBI, including web hosting, software and hardware maintenance service providers (however HBI will endeavor to have all vendors sign appropriate confidentiality agreements in these circumstances); (ii) when compelled by legal requirements such as a court order, subpoena, search warrant, applicable law or the like; and (iii) under special circumstances that may involve a health or other physical threat to you or others or to protect, defend or otherwise assert legal rights.
IX. Third-Party Advertisements and Links
X. Updating and Removing Your PI and PHI
You may update your PI and PHI via the Website or by writing to HBI at 333 Main Street, Suite 201, Gaithersburg, MD 20878. When writing, please include your full name, address, membership account number, and the information that you would like updated. If you have a complaint or other issue, please contact HBI initially via our Customer Support link.
Upon receipt of your written specific request, HBI will delete your PI and PHI from its databases, and, to the extent reasonably possible, from its back-up media. HBI will have no obligation to store your PI or PHI for any duration of time after termination of your Website membership. Absent your written instruction to the contrary, HBI may, in its discretion, retain and use your PI and PHI after termination of your membership.
XI. Third Party Advertising
We use third-party advertising companies to serve ads when you visit our Website. These companies may use information (not including your name, address, email address, or telephone number) about your visits to this and other Web sites in order to provide advertisements about goods and services of interest to you. If you would like more information about this practice and to know your choices about not having this information used by these companies, click here.
Web site: losethebackpain.com PPV20071120 – Posted on [Date]
President, The Healthy Back Institute
Updated: July 11,2011